Moschino at #MFW: Jeremy goes Barbie, with a hint of Scouse!

Milan street shot

STREET STYLE MILAN STYLE – a burst of colour and irreverence!

This round of S/S shows far has been an exciting affair so far. In New York, commercial success was at the heart of the Big Apple. Big guns like Ralph Lauren showed their fashion power: Lauren’s new Polo Ralph Lauren for women might not set the world alight in terms in direction, but after the multimedia show, do I want an apple green gilet with that famous pony on it? You best I do: it’s normcore but with all the glamour and heritage RL stands for. Michael Kors did what he does best, selling glossy, gorgeous Park Avenue princess looks to us all. Donna Karan kept everything modern and fresh: the traditional fifties skirt was kept 2014 with the additional of a heavy, army-style belt. Oscar de la Renta and Carolina Herrera just design outrageously elegant clothes: the things that dreams are made of. VB sent out a well-edited, rather minimalist collection, as did Calvin Klein.  I ended the week with my wish-list growing by the minute: the dress that Diane Von Furstenberg sent out on Naomi Campbell won the day for me. And whilst I don’t think I will ever be buying a Versus Versace dress in my lifetime, hats off to Donatella for a safety-pin extravaganza.

London Fashion Week is no longer the little stop-over it once was. Julien Macdonald sent out evening dresses that were Oscar-worthy, Matthew Williamson, as every goes his own way and his sometimes hippy-chic aesthetic will definitely be a theme next summer. The younger names like Emilia Wickstead are earning their stripes, but the two shows that dominated the week were Top Shop Unique and Burberry Prorsum. With FROWs teaming with their very finest VIPs, live streaming, and a real luxury feel, Cara Delevingne finished the Top Shop show in a beaded slip dress that surely will be an instant seller, and Burberry Prorsum ditched pretty for the Grunge Mermaid: perfectly fitted jackets, endless pleating and frothy skirts. A sure-fire success.

And so to Milan. As someone who has loved this country since my first visit aged 10, there is just something about Italy that makes your heart sing. I have been there many times. Milan, although it doesn’t have the historical pull of Rome, the cultural heritage of Florence or the sheer romance of Venice it has something: unflinching style. People-watching in MIlan is sport. You only have to sit in a small café on the Via Monte Napoleone and your head spins with sheer force of glamour, grooming and attitude that turns the pavements into a catwalk-off. It is not just the young and beautiful join in, everybody gives it some attitude – and I love them for it.

This week’s #MFW has been a heck of a ride! There are so many designers to talk about but I wanted to devote this one to Jeremy Scott at Moschino. Jeremy, the bad-boy of fashion, has taken a brand and label known for its humour and up-notched the fun factor into infinity. So it’s not one for the fashion purists. Karl Lagerfeld won’t lose any sleep. Serious fashion-y people who has converations abour conceptual idealism and the pornifcation of women will have a field day. For me, whoever, this show was just pure escapism. It made the Victoria’s Secret show look like a runway of Marks and Sparks knickers!

Moschino ss 15 Tracksuit

Pink, Teeth, Tans and Towering Heels at Moschino S/S 15

For me, the brand has a very special place in my heart, and I have so many pieces kept, now more for reasons of history, but when I got my first Moshcino my brought it back from a holiday in Sorrento – a black nylon bag, much loved to this day. Franco Moschino put the fun into fashion at a time when it was much needed – after so much unrest in the world, and a series of depressions, it was all about creativity, and by the way, very beautifully made clothes. Back when the ‘Made In Italy’ sign was a beacon of quality.

And now for Scott. His last collection, a whole homage to the golden arches of a certain fast-food chain, was a real game-changer. Linda Evangelista is currently wearing it in British Vogue: the quilted bag, classic hair, and tailored suit, added to a cache that could only be brought by Linda, means you could nearly mistake it for a certain French stalwart. But the huge ‘M’ on the quilted bag give it away. Last week, on my work travels I was speaking to a very young, beautiful and bright fashionista and her iPhone case made me smile – it looked like a packet of French fries. Brilliant.

Moschino ss 15 top and skirt

Love the look……….one for the young, beautiful and tongue-in-cheek fashion addict.

Moschino ss 15 suit

A day at the races? Oh go on then…………

Moschino ss 15 white poolside look

Ibiza needs to get booked. Too dressy? Who cares………..

Moschino ss 15 vegas poolside

Anyone who could wear this in Vegas and not have fun is not human!

So I suspended my belief in endless elegance, and I left my pre-conceived ideas at the door, and I would like to point out that whilst the models were supermodel-slim, there were some curves here and there, they looked happy, healthy and gleaming!

By jove, great Scott, I think he’s got it!

PS I would just like to point out that whilst this collection was inspired by Barbie, it did look very, very Scouse! So, Jeremy you are welcome here any time…………….

http://www.moschino.com

 

 

 

 

 

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